LinkedIn Comment and Community Marketing: Underused Tactics

When most people think about LinkedIn marketing, their minds go straight to posting content. And yes, publishing thought leadership posts, carousels, or videos can be powerful. But here’s the thing: posting isn’t the only way to stand out on LinkedIn. In fact, some of the most overlooked tactics—like strategic commenting and community engagement—can be just as effective, if not more so, for building visibility and credibility.

Let’s break down how to tap into these underused strategies.

The Power of Comments

Think of comments as mini billboards. Every time you leave a thoughtful response on someone else’s post, you’re not just talking to the original author—you’re introducing yourself to everyone in their audience, too.

The key here is adding value. Instead of dropping a “great post!” (which does nothing for you), aim to extend the conversation. Share a personal insight, ask a thoughtful question, or offer a resource that others might find useful. Done right, this positions you as someone worth paying attention to.

Another bonus? Commenting consistently means you don’t have to rely solely on the performance of your own posts. Even if you’re not ready to publish regularly, you can still maintain a strong LinkedIn presence by showing up in others’ conversations.

Don’t Forget LinkedIn Newsletters

LinkedIn newsletters have been quietly growing in influence. They’re essentially long-form blog posts that get delivered directly to subscribers’ inboxes—and some creators have tens of thousands of readers.

Engaging here is a goldmine. When you comment thoughtfully on a newsletter, you’re not only connecting with the author but also putting your name in front of their entire subscriber base. Because newsletters live longer than typical posts, your comments can continue to attract views and profile visits weeks after you post them.

Building Community Through Conversations

At its core, LinkedIn is still a social network, and yet many users treat it as a one-way broadcast channel. The truth is, the best growth happens when you approach LinkedIn as a place to build relationships, not just push content.

This could mean regularly engaging with a set of industry peers, participating in niche conversations, or even starting comment threads that encourage back-and-forth dialogue. Over time, these repeated touchpoints build familiarity and trust, which makes your audience far more likely to think of you when they need your expertise.

Why This Matters for Growth

Traditional LinkedIn strategies—like running ads or publishing company updates—can be expensive or slow to build momentum. Comment and community marketing, on the other hand, are free and immediate. They also help you tap into audiences that might never come across your profile otherwise.

When done consistently, these tactics create a flywheel: more visibility leads to more profile visits, which leads to more connections, which leads to more conversations, and ultimately, more opportunities.

Final Thoughts

If you’ve been feeling like LinkedIn growth is all about churning out posts, it’s time to rethink your strategy. By leaning into comments, newsletters, and community-building, you can grow your presence in ways that feel authentic and surprisingly efficient.

Because sometimes, the best way to get noticed isn’t by speaking louder—it’s by joining the right conversations.